ARTRIGHT is a project established to promote professional practice and business acumen in the South African visual arts community.

Our Philosophy

ARTRIGHT'S is a platform for the visual arts community of South Africa which is based on principles of Ubuntu. 


This classical African ethical ideology is regarded as one of the founding principles of the new republic of South Africa. Ubuntu is a life principle that entails living with humanity towards others, accommodating others and sharing with others and acting in good nature. Ubuntu is the essence of being human. By living our life according to the principles of Ubuntu, the social values of group solidarity, conformity, compassion, respect, human dignity, humanistic orientation and collective unity can be achieved. Ubuntu is a defining concept in the formation of perceptions which influence social conduct.

The principle of Ubuntu says that it is in our relationships with others that we as individuals have the ability to enable the community around us to improve. Human beings, although we often think we are just individuals, do not exist in isolation but are interconnected. The individual's action affects the whole world. When you do good, it spreads out and the entire community is uplifted. We must rely on each other to lift our individual situations, while not abusing or misusing the goodwill of other people.

Ubuntu is a difficult concept to define in words but in our individual experiences, it is one of those things which we recognise when we see it.

Archbishop Desmond Tutu said that "A person with ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good, for he or she has a proper self-assurance that comes from knowing that he or she belongs in a greater whole and is diminished when others are humiliated or diminished, when others are tortured or oppressed."

Without these ideals, the ARTRIGHT project would have been unaffordable to build, especially during a time where the world is in an economic recession and monetary donations have been limited. If more people adopt this Ubuntu lifestyle, just imagine what could be achieved.

ARTRIGHT is a platform for the artist community

ARTRIGHT was developed entirely on the principles of Ubuntu. We believe that it is our responsibility as individuals and as a visual arts community in general to make information on art education, business and legal matters as well as advice on professional practice free and easily accessible. ARTRIGHT is a platform for the visual arts community to support each other in individual development as well as the development of a greater good in the community.

We believe that if the visual arts community of South Africa follows the principles of Ubuntu and we support each other in terms of advancing professional practice, our entire community will benefit.

Our database of reliable and current advice is developed by industry professionals and it is there to be used by the visual arts community.

ARTRIGHT follows the principles of Ubuntu

ARTRIGHT, following the principles of Ubuntu, has been built on contributions from the community and it will contribute to the community with information which will build it: Our content was written by the arts community for the arts community and is licensed under the Share Alike license. We have developed our website and all our content using open source software built for free use by the community.

For ARTRIGHT to continue to grow and expand on its current body of knowledge, we will need the continued participation from the visual arts community. Ubuntu's powerful effects can be accomplished in many forms.

Ubuntu, pass it forward...


Contribute time, money, knowledge, resources or use the forum to ask and answer questions. Contributing is even as simple as just talking about ARTRIGHT and using its knowledge.